Tips and Advice

It is very difficult to ascertain your market and commit to a target audience. In order to do this, it’s important to do your research, understanding what your ideal customer might look like, so that your packaging and branding can be precisely what they are looking for and more.

Choosing the right packaging can be crucial to getting products safely onto shop shelves and into customers' shopping bags.

The competitive environment means brands need to monitor the changing needs of the market whilst adapting to stay both competitive and relevant. But, this can be much easier said than done.

It's ideal to have a clear expectation of what is achievable from your packaging in order to get the most from it.

Tins are incredibly versatile and very cost-effective. Traditionally tins are used to package products. But did you know there's so much more you can achieve with a tin container?

Valentine’s Day sees a surge in all things pink, red and heart themed. But tin packaging goes beyond the visual with a multi-sensory appeal.

‘Tis the most popular time of the year to utilise limited edition packaging!

The more engagement a product creates, the more positive impact on sales it will receive.