Dean's of Huntley

Image of tins created for Dean's of Huntley


Dean’s is a family run business that exports its products around the world. The company prides itself on using time honoured handcrafted baking methods, and is recognised as one of the leading premium quality Scottish shortbread brands.

The Challenge

Dean’s wanted to create a range of packaging for their famous All Butter Shortbread aimed at the gift and tourist markets. This meant developing high quality novelty packaging which would appeal to a wide audience.

The Solution

The versatility of tin means it can be moulded into a range of complex shapes and sizes, perfect for creating a unique and novel product. Consumers also instantly believe that tin is superior giving products a luxury feel. This made it the ideal choice for Dean’s.

Tinware worked with Dean’s to create three different novel tins in a shape of a drum, an old-fashioned cast iron cooker and a shortbread finger. Using a range of techniques and embossing the finished products were instantly recognisable.

What Dean’s Say:

"Tinware Direct have firmly established themselves as our No.1 tin supplier due to their excellent service levels and competitive pricing.”