Bring Festive Cheer And Create Marketing Magic With Festive Packaging
It’s the most wonderful time of year and not just because of presents, Christmas trees and sparkling lights. The festive season is the time of year when your sales are sure to boom, if you make the right marketing choices.
When planning your promotional strategy, you shouldn’t overlook your packaging. The right product packaging will guarantee that your products stand out on shop shelves and gain more attention than similar choices from major competitors.
With this in mind, let’s explore some of the best ways to make your Christmas packaging stand to create the right impact this season.
Tie It into your brand image
One of the best ways to ensure that your packaging stands out and creates a wider impression is by ensuring it blends seamlessly with the rest of your marketing strategy. Drinks companies like Coke do this all the time. They don’t just change their packaging for the festive season. They change their website, TV ads, billboards and everything in between to ensure that it all blends seamlessly. Even smaller companies should create social content which matches and promotes the new festive feel of their packaging.
Choose A Theme
The right theme will tie your Christmas packaging design together in the perfect bow. The classic choice is using red or green colours that immediately remind customers of the festive season.
Ensure Your Brand Is Still Recognisable
If you are selling your product on shop shelves, then it is vital that your brand is still recognisable within your festive redesign. A lot of businesses go overboard with a gorgeous Christmas style for their packaging which completely erases their brand identity. If you do this, you run the risk of missing out on customers already interested in purchasing your products.
Keep it simple
Businesses often assume that festive packaging needs to be complex or elaborate. The problem with elaborate choices is that they will take a couple of months to design and deliver. If you are purchasing your Christmas packaging in November, think about decorating stock packaging available to order online. There are lots of ways to do this from adding labels or sticking a bow to the top of the product so it looks like a present. You could even tie a bow around the outside. Customers will appreciate these small but significant changes to your packaging design. Or, how about simply adding a label inside or outside the packaging, wishing your customers seasons greetings? Make it personal and they will feel a connection to your business and your brand.
When should you launch your festive packaging?
If you are part of the ecommerce industry you have no doubt noticed that festive marketing seems to start earlier and earlier with every year. As such, any time after Halloween is fair game to promote a new Christmas spin on one of your most popular products. You could even release it on the market earlier than this with the right push of email promotions and social media posts.
Buy Your Christmas Packaging Now
Now is the perfect time to purchase tins or cardboard tubes for your products this season. These stock products are easy to customize with a wonderful label that instantly reminds customers of sleigh bells, mistletoe and the magic of Christmas.
