Tips and Advice

As a packaging company we are mindful of the impact we have on our environment. Subsequently we wanted to share with you our 10 top tips for making your business more sustainable.

Choosing the right container for your candles can be a bit of a minefield if you are a novice candle maker. You have to ensure you choose a packaging option that doesn’t leak, catch fire, crack or break. Even if your candle burns properly, the wax and flame get hot as it burns, so your container needs to heat resistant.

Aluminium jars, pots, containers, tubes and bottles are all seamless making them suitable for runny products such as candle wax, beard balms, moisturisers, shaving foams, soaps and all oil and water-based products.

It is very difficult to ascertain your market and commit to a target audience. In order to do this, it’s important to do your research, understanding what your ideal customer might look like, so that your packaging and branding can be precisely what they are looking for and more.

For the last twenty years, the importance for companies to champion sustainability and be environmentally friendly has grown massively. Now, customers expect products housed in packaging with a low ecological impact – and are willing to pay more for it.

If you are looking to change your packaging material, then one of the best choices you can make is deciding on metal. Using metal for your products’ packaging offers many benefits to you, customers and the product itself. Here are five advantages of metal packaging.

Visual cues on packaging are valuable tools to communicate information and branding to the customer. Colour is one of these most important visual cues. These tips can help guide you through the difficult process of choosing the right colours for your packaging.

Ensuring your packaging is accessible is the key aspect of inclusive design. This is the practise of creating products that serve as many people as possible. View our tips and advice to make sure your packaging incorporate inclusive design which can help sell your product to a wider audience.

According to the latest figures from APEAL, the body responsible for supporting steel as a sustainable and resource efficient packaging solution, recycling of metal packaging across Europe has hit a new high of 82.5%.