Cupid's Choice: The Best Valentine's Day Packaging
We know that we’ve only recently provided you with some tips on how to create the perfect packaging for the Christmas season. However, when you’re running a business, you always need to think ahead to the next sales season. That brings us to the time of love, romance, and ridiculously expensive restaurant bookings:
Valentine’s Day
Most recent estimates show that men across the EU spent an average of €115 on gifts for Valentine’s Day while women spent approximately €75. The best part? V-Day spending increases every year and surpasses inflation.
Despite all the mumbles and grumbles of commercialisation, consumers continue to embrace this holiday.
They buy everything from:
- Perfume
- Chocolates
- Flowers
- Wellness Products
- Lingerie
- And more
Indeed, we’d argue that if you’re selling to consumers, there’s a potential to increase sales with the right product, and the right packaging during this time of year.
So, how can you capitalise on this possibility? Well, the right packaging is often an ace in the sleeve of any e-commerce company.
Here are some of the ways that you can ensure customers are hit with Cupid’s arrow when they discover your packaging.
Create An Unboxing Experience
In the past, packaging was purchased for practicality. Customers selected products that were sturdy, robust, and durable. They still want this but they also look for something more during key seasons. If they are buying gifts, they may choose a product that provides the ultimate unboxing experience.
With the right unboxing design, the packaging is a product unto itself. It can feel magical, memorable, even sensual. There are lots of ways to create an unboxing experience. It can be as simple as concealing one package in another. You could put a bottle of champagne inside a cardboard tube. This serves two purposes. It allows customers the experience of discovering the purchase and protects delicate packaging during transportation. Other businesses opt for a more personalised touch with handwritten notes wishing customers a happy Valentine’s Day.
The trick here is to get creative.
Think About Colours
Colour is critical when it comes to choosing the perfect boxes and tins for your product. When it comes to Valentine’s Day there are some natural choices to explore. For instance, you could opt for red, gold, or silver products. Red packaging is a fantastic choice for Valentine’s products because it is synonymous with feelings of love and romance. Almost every V-Day product sold will use red somewhere in the product or packaging design.
Consider Shape
Finally, think about the shape of your packaging. Sometimes, the most obvious choice is the right one. Heart-shaped tins will delight customers whether you use them to package chocolates, sweets or any other romantic gift you can think of. Indeed, the tin can be a gift in itself, sold as a beautiful storage option for jewellery or other trinkets.
Stock Up On Valentine’s Packaging Now
While it might seem early, now is the perfect time to get ready for the next shopping season. With your packaging in hand, you can plan a marketing strategy guaranteed to win customers over and ensure that your products are ready to sell as soon as the Christmas season ends.
