The Pembrokeshire Beach Food Company was founded on bringing innovative products to customers which cannot be found elsewhere. It was their desire to present local seafood and seashore foraged ingredients in innovative and exciting ways.
Their aim is to bring a little bit of the beach to their customers, wherever they are.
The Pembrokeshire Beach Food Company sought to find packaging which was high quality for their Captain Cat’s Môr seasoning, a special blend of spices which Marks & Spencer had agreed to stock on the shelves.
In line with the overall ethos of the company, they wanted to select packaging which was in line with their overall sustainability and ethical policy.
It was important to develop a tin which reflected the company’s unique proposition with materials sourced ethically and sustainably. Tinware Direct's own sustainability policy matched well with Pembrokeshire’s ethos.
The product itself had to be loose in the tin which required an air tight seal for freshness and security, so a lever lid was selected as the most appropriate. As this was Pembrokeshire’s first metal packaged product, Tinware’s development team were instrumental in providing guidance on the most suitable solution to contain the product.
Samples of the tin were produced to colour match and test and once approved the tins were manufactured.
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