Explore our range of Valentine's Day packaging, perfect for all types of gifts from candles to cakes, cosmetics and more. Premium, sustainable choices available in a wide range of colours and sizes. Give the gift of great packaging to your customers this season.
Our range of Valentine’s Day gift packaging is designed to support makers, retailers, and growing brands looking for reliable, attractive gift packaging solutions for seasonal launches, promotions, and gifting collections.
Valentine’s Day sales have grown steadily in recent years, making it a valuable early-year opportunity for small businesses. An estimated £2.1 million is spent in the UK during the season, with average order values reaching €70.55 across Europe. Demand continues to rise for personalised, crafted gifts such as chocolates, flowers and candles. With the right planning, Valentine’s Day can become a strong and repeatable sales moment.
Aim to select and order packaging for your products two to three months before February 14th. If you are ordering bespoke packaging, start the process in early summer.
Research your products and find out which items are seasonal choices for customers. Certain sweets, candles, and cosmetics are likely to be more popular in the run-up to Valentine's Day.
Customers buy Valentine’s products emotionally. Thoughtful romantic gift packaging helps justify premium pricing and increases perceived value. Reusable tins and boxes transform Valentine’s Day gifts into keepsakes, supporting repeat brand exposure well beyond the season.
For many European countries, such as France, Italy, and Spain, Valentine's Day is a day to focus purely on romantic love and takes place annually on February 14th. In other countries, most notably Estonia, Norway and Finland, the 14th of February is a day to celebrate the platonic love found in friendship and families. In either case, giving gifts as a sign of love or appreciation remains traditional, but the form of those gifts can vary from country to country, even region by region. Below are some examples of these differences.
Chocolate is one of the most popular gifts. In Italy, one might give Baci hazelnut chocolates, which can include love notes inside the wrapping. Chocolate Glücksschwein, or lucky pigs, are a modern twist on the more traditional German marzipan pig and are given at New Year and Valentine's.
A traditional Welsh gift of a hand-carved wooden spoon represents love and commitment and is usually given by a man to a woman. Symbols carved onto the spoon have different meanings.
Flowers (particularly roses, tulips and orchids), jewellery, luxurious candles, wine and premium baked goods are also customary gifts in many countries.
In Denmark, friends and lovers may give gifts of chocolates and flowers. During Ystävänpäivä, in Finland, friendship gifts might include plants, candles, photographs or homemade baked goods. Children often make cards or crafts for friends.
In addition to Valentine's Day, there are other dates when love and friendship are celebrated around Europe. If you are selling gifts around Europe, then it might be useful to add some of these regional "love days" into your calendar. There are also international friendship days, but these are often seen as more of a political gesture rather than a time of giving.
If reaching out into other national markets, it is wise to do your research into local customs. For example, some in Germany and the Netherlands view Valentine's Day as an "imported" custom and reject overt commercialisation. In Bulgaria, winemakers are also celebrated on the 14th of February, honouring the patron saint of Winegrowers St Trifon.
In many countries, romantic couples might attach padlocks to bridges and throw the key into the river as a sign of everlasting love. There are many origin stories to this, but "love lock bridges" can now be found all over Europe and further afield, such as in China and the USA. In fact, it is quite hard to find a romantic European capital city without one.
Gaekkebrev are Danish secret admirer joke letters, traditionally associated with the run-up to Easter, but commonly associated with Valentine's Day in Denmark and Norway. Men anonymously send cut paper notes (imagine paper snowflakes) with funny poems. The Easter connection is that, if the woman guesses the sender, they also receive an Easter egg. If she guesses incorrectly, then she owes an egg to the sender.
