Create An Incredible Unboxing Experience For Your Customers

In the age of ecommerce, the unboxing process has become a powerful tool for any brand. Used as an extension of the brand experience, companies can deliver something beyond a product.

They can deliver a moment or a full unboxing experience. A well-crafted unboxing experience can help you gain customer loyalty and ensure they become advocates for your brand. They can do this through user-generated content like unboxing videos. Instagram alone has more than 35 million posts that use the hashtag #unboxing.

Of course, to gain the biggest benefits you need to create the ultimate unboxing experience using:

• The right packaging
• First impressions
• Multi-level designs
• Personalisation
• Sustainability

Let’s explore each of these key factors.

The Right Packaging

The first step is to choose the ideal packaging for your product. Think about your target audience and what will appeal to them. Consider elements like the colour, texture, and accessibility of the packaging choice. Most importantly, consider the quality. Make sure that you use packaging like metal tins that will keep your product safe long after delivery. The sensory element is crucial here. Unboxing videos often draw attention to different sensory elements including the feel and even the sound of the packaging.

First Impressions

Before customers open the box, the packaging provides a first impression of the product. You need to guarantee it’s the right one. Again, consider texture and whether what it feels like to hold the packaging. Consider if it sends the right message about your brand. For instance, you may want to choose cardboard packaging to ensure your product appeals to eco-conscious consumers.

Multi-Level Designs

A standard box or container will take mere seconds to open. The packaging is quickly disregarded and forgotten. This isn’t enough time to make a lasting impression or to create an experience. So, you need to find a way to lengthen the unboxing experience while making it exciting or memorable. One of the ways that you can do this is with multi-level designs. Use different types of materials so it feels like unwrapping a gift.

For instance, if you are packaging candles, you can use our candle tin containers with our luxury candle gift boxes as outer packaging. Decorate these with your choice of labels and ribbons to create a wonderful experience for customers opening your beautiful candles.

Personalisation

Once you have created the ultimate multi-level packaging, consider how you can make things more personal for each customer. One way to do this is by adding a thank-you note to each of your products. Small businesses often use hand written notes to accentuate the personal connection they have with their customers.

Sustainability

Finally, don’t forget to ensure that your packaging is sustainable. This goes beyond choosing the right materials like cardboard containers or tinplate boxes. Instead, you need to ensure that your packaging provides benefits beyond the initial impression. Either, they need to be easy to recycle or they need to be useful beyond their original purpose. By providing packaging that is reusable and useful, you can give customers something extra with every purchase. This is another way you can transform a product into a more complete experience.

We hope this helps you create the best possible unboxing experience for your customers. Explore our new selection today or contact our team to get advice on the perfect packaging for any product.