Packaging News & Insights

Explore the latest news reshaping the packaging industry as well as expert advice from our team on how to maximise the potential of your product. Read key insights on branding options, choices regarding sustainability, and learn the trends that will elevate your marketing strategy.

Do Customers Love Your Festive Packaging?
Design

Do Customers Love Your Festive Packaging?

To celebrate the beginning of the festive season, we’re exploring whether festive packaging is the right choice.   

DesignWhy Is Black A Brilliant Choice For Your Packaging?

Why Is Black A Brilliant Choice For Your Packaging?

Black is back as a trending choice for all types of product packaging. Discover the unique benefits this design option provides.

DesignWhat needs to be on a label?

What needs to be on a label?

There is no denying that labels are an important element of any product on the market. It is where you can inform the consumers about your product, your company, and your vision. With the right bra...

DesignTop Tips Picking Candle Packaging

Top Tips Picking Candle Packaging

Choosing the right container for your candles can be a bit of a minefield if you are a novice candle maker. You have to ensure you choose a packaging option that doesn’t leak, catch fire, crack or ...

Design10 Reasons to choose aluminium packaging

10 Reasons to choose aluminium packaging

Aluminium jars, pots, containers, tubes and bottles are all seamless making them suitable for runny products such as candle wax, beard balms, moisturisers, shaving foams, soaps and all oil and wate...

DesignHow to understand your customers to ensure your packaging appeals to the right audience?

How to understand your customers to ensure your packaging appeals to the right audience?

It is very difficult to ascertain your market and commit to a target audience. In order to do this, it’s important to do your research, understanding what your ideal customer might look like, so th...

DesignHow To Choose The Right Colour For Your Packaging

How To Choose The Right Colour For Your Packaging

Visual cues on packaging are valuable tools to communicate information and branding to the customer. Colour is one of these most important visual cues. These tips can help guide you through the dif...