Design The Perfect Custom Festive Packaging
It may feel as though Christmas has just been gone…yet it’s always right around the corner for business owners.
Sales teams across the country are already counting down to the biggest sales season for the year and thinking about what to order for their Christmas party.
If you check your metrics, we guarantee you’ll notice orders and traffic to your site balloon in the run up to Christmas. Brick-and-mortar shops see surges just before the man with the sack arrives too!
That’s why you should always take advantage of the festive frenzy. One of the ways you can do this is by designing festive packaging for your products.
Bespoke festive packaging fills shop shelves from August - yes, that early - until late December.
If you’ve never designed festive packaging for your product, fear not - we’ve got you covered. Below you’ll find the key factors to consider when creating the best Christmas tin or festive cardboard box.
Choose The Right Colours
Red and green are the colours typically associated with festive marketing and the Christmas season. But it’s far from your only choice when designing your packaging. You can still embrace your brand colours.
This is a smart choice if you have a strong brand identity because you’ll immediately attract loyal customers. Alternatively, you can tweak your colours slightly so they still match your brand while providing a festive spin.
Minimal Works Well
A festive design doesn’t mean that you need to go overboard. You don’t want your product to be seen as having all style and no substance. Instead, keep your design simple yet chic.
Do this by exploring simple prints instead of imagery that is overdesigned. You might even want to opt for plain packaging with a little foil printing. That way your product will sparkle light snow at dawn and feel contemporary to a modern audience.
Stay Sustainable
Irrespective of your design choices, keep it sustainable to delight eco-conscious consumers. Gone are the days of plastic boxes filled with sweets. Now our favourite sweet Christmas treats are sold in a decorative, specialty tin or a colourful cardboard box. Both are sustainable packaging options for your business.
Tell A Story
Everyone loves a great story. Stories captivate our imagination and dare us to dream. They are also a powerful marketing tool and help customers feel a personal connection to your brand. You can add a story like this to the inside of the tin lid, on a little label, or even on the bottom of the tin itself. This is a great way to encourage extra levels of engagement with your product and make it less of a box and more of an experience.
Embrace Fun Designs
When designing packaging for any product, you should always conduct plenty of research. Look at everything from competitor designs to past choices that have led to high sales figures or conversions.
Of course, you do still need to think outside the box and take chances with your design. Explore playful, fun or quirky choices. Consider an image of a dog wearing a Santa hat or go even further and design a package in the shape of a Christmas tree or a Christmas wreath. The only limit here is your imagination.
Send A Thank You
A little thanks goes a long way. Christmas is a wonderful time to send thanks to your customers for choosing your business and your products. This can be as simple as adding a little thankyou or greeting card inside the packaging. Remember, if you get someone to sign it and ensure that it’s addressed to the customer, this makes it feel all that more personal.
Interactive & Sensory
Whenever you are designing a new piece of business packaging, you should always think in terms of the unboxing experience. You want the unboxing to be memorable, exciting, engaging, and ideally worthy of a share online.
There are lots of ways to do this from intricate magnetic openings to different layers that they need to go through to get to the gift. Make it an experience and customers will love you for it.
Explore An Omnichannel Strategy
Designing Christmas packaging is the perfect time to embrace an omnichannel strategy. This goes beyond the typical multi-channel marketing strategy and instead embraces a cohesive customer experience. This can include everything from your website to social media and a physical store. In the case of festive packaging, it can be as simple as adding a unique hashtag to your package that customers can use when discussing the product online.
Extras
Finally, think about whether there’s any extras you can add to your design that will make it even more impressive. As an example, you could add a window to the design, showcasing the beauty or wonder of the product inside. Studies show this could increase sales and intrigues buyers enough to commit to a purchase.
We hope this helps you design the ultimate festive package for your products. Interested in ordering bespoke tins or cardboard tubes for this Christmas?
Get in touch with our team using the form below and begin your journey into imagination.
