Discover The Perfect Pet Food Packaging For Delicious Treats

Do you sell pet food to your customers? If so, then you always need to think about how to make your products as appealing and practical as possible. In doing so, you can ensure that your delicious treats for cats, dogs and all other animals stand out from your key competitors. So, let’s dig in and explore what makes pet food packaging a treat for customers and their pets?

Do Pet Owners Think About Food Packaging?

The simple answer is yes. Research shows pet owners will consider the packaging before they commit to a purchase.

Don’t forget 60% of consumers are willing to pay more for brands that commit to sustainability and that includes pet food.

Consumers are also more likely to choose a product that provides convenience. They want pet food that is going to make their life easier as the owner of a furry friend.

Practicality is important too with consumers favouring pet food designed to keep products fresh for longer. As such, your packaging should protect items from air and light exposure.

Finally, aesthetics play a part here. Believe it or not, customers will choose a pet food product based on its appearance. You should consider transparent packaging that immediately highlights the food contained inside. If it looks appealing, customers are more likely to buy. Of course, this does work better with things like bone flavoured dog biscuits compared to brown mush.

When choosing your packaging, think carefully about what you’re selling as well as your target audience.

Best Packaging Choices For Pet Food

There are lots of different types of pet food products. So,it’s important to find the perfect option for each possibility that you might be selling.

Wet Pet Food

If you are selling wet pet food, then you don’t have to worry about the aesthetics of the product itself. However, you can dress up the packaging with your choice of labels or colourful exterior designs. You also need to select a practical option. Aluminium tins with EPE liners are ideal because they prevent leaks and won’t corrode or rust when exposed to moisture.

Dry Pet Food

If you are selling dry pet food, there are a few possibilities. Stand up pouches provide a unique opportunity, helping your products stand out on shop shelves. A practical choice, your customers can reseal these pouches to keep products fresh while not in use. These pouches are also available with transparent windows to tease the product. 

Treats/Toys

When it comes to treats and toys, you can explore creative choices when it comes to packaging. For instance, our Pressitins are a wonderful choice. You can create an interesting unboxing experience for a customer and their pet, concealing a treat inside what looks like a traditional food can. Or, you could explore cardboard tubes. Sustainable packaging, these tubes are also reusable and 100% recyclable. As such, they are the perfect choice for modern pet owners.

Are you eager to find the perfect pet food packaging for your products? Take a look at some of our best choices including:

• Stand up pouches
• Push-up cardboard tubes
• Aluminium tins
• Pressitins