Promoting Corporate Values Through Packaging Design
There is no denying that a company is part of society with immediate effects on it. For this reason, it is responsible for the impact it has on its employees and the environment. This is where corporate social responsibility plays a huge role.
In this article, we will explain what corporate social responsibility is and how it can be incorporated into your business’s packaging.
What Is Corporate Social Responsibility (CSR)?
Corporate social responsibility (CSR) is a set of strategies that a business can follow to have a positive influence on society and the environment. In essence, the company becomes accountable for its actions, a thing that motivates it to make more conscious choices. These might include more ethical business practices or more sustainable products and product manufacturing.
What Is CSR in Packaging?
In recent years, many companies have been using their packaging as a part of their CSR strategy. Up until now, the vast majority of packaging consisted of plastic. However, with the public demanding more sustainable choices, companies are trying to minimise their footprint and find alternatives.
If you care about the environmental impact of your business practices, you should also reconsider the packaging of your products. This is definitely an actionable strategy that can also communicate your corporate values to your customers.
How to Incorporate your CSR Strategy into Your Packaging
#1 Use Sustainable Packaging Materials
The first step to implementing your CSR strategy and showing your social responsibility is to replace your existing packaging options with sustainable ones. The good news is that there are numerous sustainable, recyclable, and biodegradable materials to choose from. Nevertheless, you must also research how each material is sourced.
#2 Reduce Packaging Materials
Another way to showcase your CSR strategy is to minimise the materials used for your product’s packaging. For instance, you can select aluminium tins that keep your products safe. Another great way to do that is to select well-measured tins and boxes. This way, you won’t need to add bubbles and other protective materials that are often made of plastic.
#3 Collaborate with Packaging Businesses with the Same Values
Finding sustainable packaging materials is one step to be more responsible towards the environment. However, the next step is to carefully select from where you will get these materials. Some things that you must consider beforehand are how they are sourced, the carbon emissions needed to reach you, and the values of your supplier.
#4 Communicate Your Goals and Progress to Your Customers
Becoming more sustainable is an ongoing process that requires time and effort. However, you can use your packaging as a space to communicate your actions to your customers. The labels you print can include information on the materials used for the manufacturing of your products and their packaging. Moreover, you can commit to continuing these endeavours.
#5 Encourage the Reuse of Your Packaging
Another thing that you can do to make your packaging more sustainable is to find materials that can be reused. For instance, a cardboard box or a tinplate tin can also be repurposed. This practice also gives something of value to your customers, which is something that they will appreciate.
Nowadays, corporate social responsibility is essential to show that you care about society, the economy, and the environment. Your packaging is a great place to incorporate this strategy and make your company more environmentally conscious.
