Top Brands Embrace Eco-Friendly Shift: Cardboard Packaging and Beyond

Estimated reading time: 3 min
Ferrero Rocher
In response to growing customer demands for eco-conscious practices, major brands are stepping up their game in sustainable packaging. From aluminium and cardboard to fully compostable materials, let’s explore how these brands are revolutionising their packaging choices this year.


Ferrero, the chocolate titan, has seen a massive growth of 16% since 2018. But with growth comes increased emissions. Packaging alone contributes to 12% of the company’s scope 3 emissions. Determined to shrink their environmental footprint, Ferrero is making big changes. The maker of Ferrero Rocher, Tic Tac, and Kinder is on a mission to make 90% of their packaging reusable, compostable, or recyclable. They’ve already achieved a 78% mono-material rate for their plastic materials and have swapped out the Rocher’s polystyrene box with polypropylene, saying goodbye to virgin plastic.


UK supermarket giant Tesco has teamed up with supplier WEPA to recycle their sustainable cardboard packaging in a novel way. Now, customers can buy premium toilet and kitchen rolls made from cardboard boxes. This innovative process blends supermarket corrugated cards and home delivery boxes with other recycled materials, requiring fewer resources than traditional paper production. Plus, they’ve introduced paper packaging for their pocket tissue products, eliminating plastic packaging.


Walkers Crisps, known as Lays in many countries, is crunching down on sustainability. They’ve launched new paper packaging for all multipacks, aiming to cut down virgin plastic consumption by about 180 tonnes per year. These new paper bags can be recycled at home and will soon be available in all major superstores following a successful trial in Tesco stores. This is part of a larger sustainability plan by parent company Pepsico, which aims to achieve net zero emissions by 2040 and eliminate virgin fossil-based plastic in crisp and snack bags by 2030.


LVMH Beauty is shaking up the beauty and fashion industry with their recent plans to eliminate all plastic containers from their cosmetic and beauty range. They’re introducing Surlyn, a sustainable alternative made from raw materials including waste cooking oil. UK fashion icon Stella McCartney is also on board, using compostable bio-based plastic known as TIPA for their packaging. This material offers the practical advantages of traditional plastic but is completely biodegradable.


Lush is diving into sustainability by using diverted plastic for their product packaging. They’re using bottles certified by Prevented Ocean Plastic, collected within 50km of an ocean coastline or major waterway. This move is expected to prevent over three million plastic bottles from polluting our oceans.


German supermarket Aldi has launched the UK’s first supermarket own-brand wines in paper bottles. These 100% recyclable materials are helping Aldi reduce their carbon footprint. The new bottles are five times lighter than glass, leading to fewer carbon emissions from transportation.

Discover More Sustainable Initiatives

Curious about how other brands are changing their packaging materials? Check out this article on the initiative to make Pringles tubes sustainable.

Our Green Commitment at Tinware Direct

We’re dedicated to keeping our business green and great. Discover more about our climate strategy now.

Find Your Perfect Sustainable Packaging

Ready to go green? We’ve got the perfect packaging for your environmental goals. Our aluminium packaging is ideal for beauty products including creams, waxes, and lotions. Or choose our cardboard containers for dry foods, herbs, and spices. Candle maker? Try our fantastic selection of tinplate products for reusable packaging that never goes out of style.

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