Why A Branded Packaging Experience Matters

Estimated reading time: 2 min
Why A Branded Packaging Experience Matters

Building a long-term, sustainable brand means bringing customers back time and time again. Repeat customers spend an average of 67% more than first time customers, so investing in retention ensures you can move off of the acquisition treadmill.

How you package and present your product will leave a lasting impression—not just with your customers, but potentially with their friends, and even friends of friends, through sharing on social media.

Although you may feel satisfied with a large order, it is important not to squander a golden opportunity. With attractive, but practical packaging you can attract new customers, and just as importantly, retain the ones you already have.

In a competitive marketplace, packaging is so much more than just placing your product in a box — it’s an opportunity to “wow” your customer! Make opening your package an experience. Showing your customers that you went the extra mile will make a great impression. This can be done in small but impressive gestures such as a personalised thank you card, a gift voucher included for their next purchase or creating eye catching exterior packaging design.

When people open a new package, their curiosity is heightened. They’re subconsciously prepared for a surprise. Capitalising on this by including a bit of drama in the unboxing process is likely to go down well with your customers.

The interior of your packaging is important but the exterior should grab the customers attention and stand out on the shelf – Packaging and consumer response play a pivotal role, with customers phycological responses to packaging being an important factor in deciding whether to choose your packaging over a competitors.

The product packaging is about adding value by exceeding your customer's expectations. You're more likely to get customers to share their experience and come back for more if they're in love with your product and its packaging from the get-go.

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