Your packaging is your customers’ first experience with your business, long before they get to use your products. For this reason, it is important to select packaging that reflects your brand’s vision. In addition to this, there are also some packaging trends that are prominent each year. With the approach of 2023, you might be wondering how packaging will evolve the following year so that you can update your packaging accordingly.
In this article, we have selected the packaging trends that will appear in 2023.
#1 More Sustainable Packaging Materials
There is no denying that sustainable packaging is nowadays considered essential. Your packaging solutions should be gentle to the environment. One of the main ways that you can do that is to select recyclable, biodegradable, or compostable materials that won’t end up in the trash can. For instance, aluminum tins, cardboard products, and tinplate tins are all great options.
#2 Priority to Reusable Packaging
Moreover, you can also opt for circular packaging solutions, which will also be of use to your customers. This practically means that your customers will be able to reuse and repurpose your packaging for a long time. For this reason, sustainable tins can add value to your product since they are durable. A great example of a sustainable case is heart tins which are also aesthetically pleasing.
#3 Minimalist Approach
One of the biggest packaging trends that will persist in 2023 is minimalism. This trend asks for clean and simple lines that bear only a few decorative elements. The great thing about this minimalist approach is its versatility, as you can combine it with other trends. Sleek aluminum candle tins, for example, are a packaging solution that combines minimalism with sustainability.
#4 Retro Style Packaging
Another trend that will continue to dominate packaging solutions is the retro aesthetic. The boxes will be reminiscent of the 60s and 70s with bold and funky colours and typography. In recent months, we have also seen the resurgence of the Y2K aesthetic, a trend that is also set to pass into packaging as well.
#5 Textured Packaging
Another trend that will be prominent in the following year is textured packaging. Your customers will receive a package that creates an impression at the first touch. For example, recycled cardboard packaging has a distinct texture that is instantly recognizable. Other ways to add texture to your packaging are to use techniques like embossing, foil printing, or die-cuts.
#6 Increase of Return-Ready Mailers
One of the biggest trends that more and more brands are adopting is that of return-ready mailers. It is an undeniable truth that all businesses, and particularly e-shops, have returns. By providing a return-ready mailer, you are making this process easier for your customer, which will bring additional value to your brand. Furthermore, this is a sustainable option since your customers won’t have to buy new packaging to send the products back.
Regardless of your product, you can find sustainable packaging that fits it, such as aluminum candle tins and cardboard jars among others. Find the ones that are perfect for your brand to communicate your vision to your customers.