The Benefits Sustainable Packaging Can Bring to Your Brand
How exactly you package your product is a major decision for any brand. Many factors come into play, which include cost, protecting your goods in transit, and increasingly, your environmental impact.
Sustainable packaging is now expected by consumers. But it has more benefits for your business than helping to protect the environment.
So, why should you switch to sustainable packaging?
It Can Save You Money
The main reason why plastics and polystyrene have become abundant in packaging is because they are cheap to produce and source. The logic goes that eco-friendly alternatives must be more expensive. Otherwise, we would be using them already, right?
Not quite! It’s true that the cost per unit can be higher for materials such as paper or cardboard. However, this doesn’t take into account that many sustainable materials can be reused when plastics cannot. Metal packaging can be reused infinitely, ensuring it is a much more cost-effective material to package your product.
Materials that be reused infinitely mean that your branding will be prominent in their home for a long period of time, even forever. As metal packaging can be used time and time again, customers may find another use for your branded biscuit, cosmetic or tea/coffee tin. By offering the unique quality of re-usability, brand exposure is extended long after the product has gone.
So how are consumers reusing tin packaging?
- Pen Pot/Stationery Holder
- Cutlery Holder
- Hair Accessories Organiser
- Herb Garden (click here to see a great example)
- Flower Décor
- Candle Making
- Storage for Ornaments (i.e. Christmas Decorations)
- Pet Food/Treats Container
- Junk Draw Organiser
- Craft Supplies Organiser
- Sewing Kit Storage
Its Kind to The Planet
Many of your customers will be concerned with the environment and if you change over to environmentally friendly packaging then you could not only see an increase in sales but an improvement in customer loyalty. If your customers see your commitment to environmental matters, then this is naturally going to leave a lasting positive impression.
Taking extra steps to do more for the environment will go down well with your consumers. Supporting charities and environmental organisations show that your environmentally conscious as willing to go the extra mile to help protect the planet.
To summarise, sustainable packaging has far more benefits for your brand than you might think. This well as protecting the environment, you are also staking out your eco-friendly commitment. This makes you a far more desirable retailer in the eyes of conscious consumers.
