With so many different products, brand names, and information available to us, we often take labels for granted. But product labels serve an incredibly important purpose, and can help a product or company stand out from the competition.
Before you even start to consider designing your labels, its essential to do proper research. When researching product labels, you need to find out the target audience of the products are – their gender, age, location, values and interests.
In addition to your target audience, your competition also needs researching. You want to stand out from the competition, so your design has to be eye-catching but also avoid designing a label that is too close to a competing product.
Picking the right colour scheme
Choosing the right colours is one of the most important aspects of designing a great product label. The colours you use will depend on many factors, including the type of product you are designing the label for, who the target consumer is and the colours used by competing brands.
Often the colours you use will be informed by the overall design of the packaging.
For example, if you are creating a label that has a lot of upbeat imagery and playful typography then it makes sense to use bright and bold colours to match the overall theme.
Overall the colours of the product should help it to stand out from competing brands as well as catching the eye of consumers.