Making your packaging as visually clear as possible can help people with impaired sight. Graphic design features such as high contrast colours, large font sizes and shape graphics can all be used to help legibility. It is also important to think about the font style used for your packaging – although serif fonts can be more decorative, sans-serif fonts can increase the readability of long passages of text. Also, when placing text over a background image or graphic, make sure you use a contrasting font colour to make it easily readable.
Packaging accessibility may not be the first consideration when designing your packaging, but in doing so you will ensure your products are more available to use to a wider demographic and can help to increase sales.
We offer many options to make your packaging more accessible with both our label printing and bespoke tin service. Ensure your packaging is readable with full CMYK printing to ensure you get the perfect colouring on your packaging. Looking to add tactile markings to your product? We can emboss or deboss any shape or text into your bespoke tin packaging. To discuss any more options further, please contact us.
EU Directive 2004/27/EC