Valentine’s Day sees a surge in all things pink, red and heart themed. But tin packaging goes beyond the visual with a multi-sensory appeal. That’s not to say visual enhances aren’t an important initial step to begin the engagement process...

Incorporating the Valentine's Day theme:

- Achieve spectacular shelf presence through the surface finishes metal packaging has to offer, whether it be gloss to add vibrancy or matt for a luxurious feel.

- Encourage shoppers to reach and interact with the touch sense. Fully immerse into the Valentine’s theme with an actual heart shape tin, emboss intricate details to create another dimension and add diamantes for extra pizzazz.

- Maintain the brand voice at the centre of the concept to ensure the core values are recognisable.

- Enhance secondary packaging usage opportunities to perceive greater overall value.