In 2022, EU member countries consumed a tremendous 860,000 tonnes of candles! If you’re in the business of selling candles, you know that the packaging is just as important as the candle itself. But with so many options out there, how do you choose the right one?

Fear not, we’ve got you covered. In this guide, we’ll illuminate:

• The key factors to consider when choosing your candle packaging
• The ideal packaging options for your unique needs
• The most captivating design ideas to make your candles stand out

How To Package A Candle: The Key Factors

Choosing the right packaging is crucial to making your candles shine. Here are some key factors to consider:

Sustainability

In today’s world, sustainability isn’t just a buzzword—it’s a necessity. Customers increasingly look for products that are kind to the planet. And, businesses that focus on sustainability are sure to stand out.

Glass and metal are two excellent choices. Both materials are infinitely recyclable, helping to reduce waste and conserve natural resources. Plus, they’re durable and long-lasting, so your customers can enjoy their candles for longer.

Size

Size matters when it comes to candle packaging. If your packaging is too small, it might not adequately protect your candles. If it’s too large, you risk wasting materials and space. The key is to find the sweet spot that offers the perfect balance of protection and presentation.

Branding

Your brand sets you apart from the competition. It makes your candles uniquely yours. Customising your packaging is a great way to showcase your brand and make a lasting impression on your customers. Do this with:

• Imagery
• Typography
• Colours
• And more

Cost

While it’s important to invest in high-quality packaging, it’s equally important to keep costs in check. Consider factors like the weight of the packaging and the potential impact on logistics costs. For example, while glass is a beautiful and sustainable choice, it’s also heavier than other materials. This increases shipping costs.

The Best Candle Packaging

Now that we’ve covered the basics, let’s dive into some specific packaging options to create the ideal gift boxes for your candles.

Glass Jars

Glass jars are a classic choice for sophisticated candle packaging. They offer a rustic aesthetic when combined with a wooden top and are often associated with premium quality. However, they are more prone to breakage and will require a higher selling price to offset the cost.

Tins

Tin packaging offers a similar premium aesthetic to glass, but with added durability and lower weight. They are a wonderful choice for candle box packaging. Plus, they’re easy to customise, so you can create a look that’s uniquely yours.

Bespoke Packaging

For a truly unique design, consider bespoke packaging. This allows you to create a package that’s tailored specifically to your brand and target audience. You can add extra options like a gift box or tissue paper. Choose a single-material design for maximum sustainability.

Paper Bags

Paper bags offer an additional layer of protection for your candles. They can also enhance the unboxing experience for your customers. Remember to find a balance between style and practicality. Too many packaging materials will irritate your customers.

Enhance Your Candle Packaging Design

Once you’ve chosen your packaging, it’s time to get creative with your design. Here are some ideas to inspire you:

Make It Personal

Personalise your candles with themes from popular culture like:

• Avatar: The Last Airbender
• Harry Potter
• Marvel

Or create an original theme that reflects your brand and your audience.

Embrace Sustainability

Incorporate eco-friendly elements into your design, such as green and pastel shades or imagery of nature.

Health And Wellness

Tap into the health and wellness trend by highlighting the potential benefits of your candles. This includes improved sleep, relaxation, and mood enhancement.

Colours and Shades

Choose bold and bright colours to create a positive, uplifting vibe. Or, opt for darker shades for a more sensual and mysterious look.

Remember, the best design is one that resonates with your target audience. So do your research, explore different options, and most importantly, bring joy and warmth into people’s lives with your candles. And with the right packaging, your candles are sure to do just that.

We know you have the insights you need to select the ideal candle packaging that will make your business glow.

At Tinware Direct, we help our clients create ultimate unboxing experiences for candle customers. Our stellar array of candle containers, including our top-tier tinplate boxes, are designed to give your candles the luxurious aesthetic they deserve. They’re not just containers; they’re the promise of warmth, comfort, and a little bit of magic.

Explore our fantastic selection or reach out to our friendly sales team for expert advice tailored to your packaging needs. Together, let’s light up the world, one candle at a time.